When you really aren't in touch with your users...

So, I operate a classifieds/auction network site...we’ve upgraded the feature set, and I wrote a note to inform the user base...I send it, and get a bit of a reality hit...”Mail sent to 3 users.”  Ug!
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"Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference. "  - Nolan Bushnell